Privacy Policy

We want to introduce you to our privacy policy, which explains how we look after the information that you share with us, and what rights you have as a member of CoLab. This information is for the Research Experiences hosted at TheinsightCoLab.co.uk ("Our Platform"), and is designed to ensure you are protected and your privacy respected. Whilst this might seem formal, it is here to enable your security and enjoyment of being part of the panel.

Introduction
‍Our Platform is operated by The Insight CoLab Holdings (we, us and our). For the purposes of the UK GDPR and Data Protection Act 2018 ("Data Protection Law"), we are the data controller. Our registered office address is Work.Life Bermondsey, 5-7 Tanner Street, London, SE1 3LE and our registered number is 15346615. For our contact details please see below.

Our Platform is powered and hosted by Alida (“Alida”) who provides us with a platform for the purposes of conducting market research experiences among our members. Alida acts as a data processor, processing your personal data on our behalf for you to enjoy and access to Market Research activities.

For specific research activities, the organisation commissioning the research (for example, a client brand) may act as the data controller, or joint controller, for your personal data. In these cases, we will inform you of this before you take part and provide relevant details, so you understand who is responsible for your data.

Acknowledgement
This policy and the Terms of Use set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our approach and handling regarding your personal data and how we will treat it.

By registering as a member of CoLab, you acknowledge you have read and understood this Privacy Policy.

Participation in research activities is voluntary, and you are free to choose whether or not to take part. You may also withdraw from a research activity at any time.

Information we collect about you
We will collect and process the following personal data from you:

Information you give us: This is information about you that you give us directly when you interact with us for Market Research experiences, such as online surveys and discussions or when talking to us via the helpdesk.  It includes information you provide when you sign up, participate in discussions, surveys, capture media (including video and voice recordings), suggest ideas, enter a prize draw, submit a query.

The information you choose to share with us is entirely at your discretion and may include personal descriptions.

Information we collect about you: We will automatically collect information from you each time you interact with us.  This includes:

• Technical information. This may include the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Location data. We may collect information through Our Platforms as to your real-time location to provide location services where requested or agreed to by you in order to deliver content, activities or other services that are dependent on knowing where you are. This information is also collected in combination with an identifier associated with your device to enable us to recognise your mobile browser or device when you return to a research activity.

Information we receive from other sources. This is information we receive about you if:

• You have previously given permission from the brand / service provider who initially invited you to CoLab to do so.
• from third parties we work closely with for the purpose of research activities.

We will always notify you in advance if we are requesting your participation with a third party for the purpose of a research experience.

Cookies and other technologies
As described in our Cookie Policy, we use cookies and similar technologies (e.g. web beacons and device identifiers) to recognise you and/or your device(s). You can control cookies through your browser settings and other tools. You can also opt out from our use of cookies and similar technologies that track your behaviour. Details of the cookies we use can be found in our Cookie Policy.

Project-specific information
For each research activity, we may provide additional information about how your personal data will be used. This may include details about recordings, observation by clients, or specific uses of your responses (such as quotes, audio or video clips). This information will be provided to you before you take part so you can make an informed decision about your participation.

Our use of your information
Information we collect from you may be used for the following purposes:

• to contact you by email or mobile, to invite you to take part in specific market, social and satisfaction research activities
• to obtain your views on products, services and the activities of the panel
• for entry into free prize draws should there be one and to contact you should you win and to send you any prizes.
• for informing you of the benefit/s to you, as a result of your registering as a member and participating in surveys

• to process your answers to surveys and analyse the results:

  • this may be in aggregated form which does not identify you, or
  • at a level which will only be associated with your screen name and will not contain any personally identifiable information or be in a manner which enables us to identify you personally
  • in most cases, your responses will be combined with those of other participants and reported in a way that does not identify you.
• to provide you with information that you directly request from us
• to help us improve, for example enabling us to act upon information you provide us or to deal with any complaints or concerns you raise with us
• to ensure that content from research activities are presented in the most effective manner for you and for your computer and/or device(s)
• to notify you about changes to the panel or this Privacy Policy.

We may combine information we receive from other sources with information you give to us and will use the combined information for the purposes set out above.

Where AI tools are used, this processing is carried out in accordance with applicable data protection laws and appropriate safeguards.

Also, if you contact us, we may keep a record of that exchange.

Who we give your information to
We may give your information to:

• Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, who support our processing of personal data under this policy.
  ‍
  Selected third parties. We may disclose your personal information to third parties:

  • Alida – who supply the platform we use to manage services for the panel.
  • Verve Partners Limited – A Market Research Agency supplying consultancy services to our clients.
  • Basis Research – A Market Research Agency supplying consultancy services.
  • Askia – a survey and analysis platform that we use to script some of the experiences you are invited to.
  • Inca – a mobile survey tool that we use to script some of the experiences you are invited to.
  • ChattySurvey – an AI prompt tool that we use to include in experiences you are invited to.
  • Phebi – a video capture platform that we use to include in experiences you are invited to.
  • SmarterTools – a helpdesk ticketing system that we use to support you when you have questions.
  • Tremendous – a rewards platform that we use to reward you in the CoLab Experience Exchange programme.

These providers may change over time, but all are required to meet applicable data protection standards and safeguard your personal information.

• If CoLab or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of supply terms and other agreements with you; or to protect the rights, property, or safety of CoLab Holdings, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction and to prevent cybercrime.

Where we store your information
The data that we collect from you will be transferred to, and stored at, a destination inside the UK or European Economic Area ("EEA").

How long we keep your information
We retain your personal data for as long as you remain a member of the panel and as necessary to support specific research activities. Identifiable personal data will only be kept for as long as needed to fulfil the purposes of the research, after which it will be deleted or anonymised where possible.

In some cases, we may retain data for a limited period after a project ends (for example, to meet contractual or legal obligations). We may also retain anonymised or aggregated data for research and analysis purposes, where you can no longer be identified.

Your rights

• You have the right under certain circumstances:
  

  • to be provided with a copy of your personal data held by us;
  • to request the rectification or erasure of your personal data held by us;
  • to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
  • to object to the further processing of your personal data;
  • to request that your provided personal data be moved to a third party.
• Your right to withdraw consent: where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us.

You can also exercise the rights listed above at any time by contacting us via the helpdesk.

If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority, (see https://ico.org.uk/make-a-complaint).

Changes to this policy
Any changes we make to this Privacy Policy in future will be posted on this page and, in relation to substantive changes, will be notified to you by e-mail. This policy was last updated in April 2026.

Contact us
Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed via the helpdesk - Help@theinsightcolab.co.uk.