News

Verve shortlisted for AURA’s Innovation of the Year award for CoLab

We’re finalists for AURA’s Innovation of the Year Award – again!
July 15, 2025

We’re very proud to share that Verve has been shortlisted for AURA Insight’s Innovation of the Year Award 2025 – this time for CoLab: our next-generation insight community of 20,000+ consumers, enhanced by AI-powered simulations that unlock human truth at scale.

It’s a pleasure to be recognised for innovation two years running, particularly following last year’s win for Verve Intelligent Personas (VIPs).

CoLab represents our latest leap forward in bringing together people and technology to create insight that inspires action. A huge thank you to our brilliant team, and to our amazing partners at Basis and DJS Research Ltd for their role in making CoLab possible.

The AURA awards are always special to us, not just because they celebrate creativity and effectiveness in insight, but because nominations are made exclusively by clients. That endorsement means the world.

Congratulations to all the other finalists – we’re in great company.