Basis and DJS Research have joined CoLab as strategic partners to offer a new way to engage thoughtful consumers and generate quality data and insights.

The CoLab movement brings likeminded agencies, innovative brands and consumers together to address the growing respondent quality problem, presenting a new vision for the industry to access human truth. CoLab achieves this by bringing authentic individuals into the conversation from verified and trusted sources, offering them a respondent-first experience through carefully managed member guidelines. The movement also seeks new ways to engage members via innovative tools to drive engagement and obtain
high-quality insights.

As MRS multiple award winners and leaders in robust quantitative approaches, Basis bring best in class quantitative thinking, a fundamental requirement of which is high quality respondents. As founders of CoLab alongside Verve, their strategic partnership with CoLab will bring fresh and innovative thinking to the way in which members are engaged.

Basis Group CEO, Rune Mortensen comments: “Our industry faces some long-term challenges in relation to respondent quality, especially for quant surveys. We need agencies, clients and participants to work together to ensure that we can continue to deliver robust and reliable insights. That is exactly what CoLab has been designed for, and we are excited to work alongside other agencies to develop sustainable, long-term solutions in this space.”

UK-based research agency DJS Research bring the traditional and undeniable quality of telephone and face to face research and recruitment, where all participants have been met and spoken with. To help broaden the CoLab member representation, DJS will provide high quality members to CoLab via their inhouse Opinion Exchange panel. The majority of whom have been recruited through their own research interviews, guaranteeing the quality that CoLab stands for.

DJS Research Chairman, Danny Simms comments:

“We’re very excited to be part of this collaborationbetween agencies working together to improve respondent quality. We carry out thousands of CAPI and CATI interviews every month, and this provides us with the opportunity to recruit high quality respondents – respondents where we have ‘seen the whites of their eyes’ – to CoLab’. CoLab gives us fast access to high quality, engaged, human research participants”.